Playtech has reported significant growth in North America, driven by the success of Past Motor Racing (PMR) games offered through Hard Rock Bet in Florida. The innovative slot-style games, launched in October 2025, have not only boosted Playtech’s revenues but also attracted major suppliers IGT and Light & Wonder (LNW) to the segment.
Rapid Expansion of PMR Games in Florida
PMR games use historical motor racing results to determine outcomes, allowing Hard Rock to offer casino-style experiences within Florida's sports betting framework. Since launch, Hard Rock has expanded its PMR library from 21 to 148 titles as of November 10, indicating strong customer demand. The format’s regulatory structure enables casino-style gaming in a state that prohibits traditional online casino games, setting Florida apart from other jurisdictions.
Competitive Landscape Intensifies
Playtech’s North American revenue surged to €56.9 million in the first half of 2026, up from €21.8 million the previous year, with much of the increase attributed to PMR. However, the entry of IGT and LNW has intensified competition. IGT launched five PMR titles in August, which quickly became player favorites, though October’s rankings showed frequent turnover among top games. LNW entered the market in November with its own popular franchise. Playtech has cautioned that increased supplier competition may reduce its share of PMR revenues in 2027, even as the overall segment grows.
Why This Matters for the Industry
For operators and suppliers, PMR’s rapid adoption demonstrates a viable path to offering casino-style content in markets where online casinos remain restricted. The model’s regulatory workaround—using historical sporting results instead of random number generators—could inspire similar products in other states. However, expansion beyond Florida would require navigating diverse state-level regulations, as existing laws governing historical horse racing machines (HHRs) do not directly apply to PMR’s mobile, slot-style format.
Potential for Broader Adoption
Playtech and Hard Rock’s success has prompted interest from other U.S. regulators seeking innovative gaming formats. While discussions are still at an early stage, the PMR model could appeal to sports-betting-only markets looking to diversify their offerings. Florida’s large population alone offers significant growth potential, but the true test for PMR will be its ability to expand into new jurisdictions under different regulatory frameworks.
Key takeaways
- Playtech’s North American revenue growth is driven by PMR games with Hard Rock in Florida.
- IGT and Light & Wonder have entered the PMR segment, increasing competition.
- PMR games offer casino-style experiences under Florida’s sports betting framework.
- Expansion to other states depends on regulatory acceptance of the PMR model.