Affilka has introduced a suite of new features to its affiliate marketing platform, enhancing automation and data analysis capabilities for iGaming affiliates. The latest update provides partners with advanced API endpoints for campaign management and cohort analytics, supporting more efficient operations and deeper insights into player behavior.
Automated Campaign Creation and Tracking Links
The update allows affiliates to create marketing campaigns and generate tracking links directly via API connections, eliminating the need for manual setup. This is particularly beneficial for partners managing large traffic volumes or those who use custom tracking systems. In addition to campaign creation, the new API endpoints provide read-only access to key account metrics such as rewards, payouts, commission structures, and available brands and landing pages within the affiliate program.
Cohort Analytics Now Open to Affiliates
Affilka has also made cohort analytics available to affiliates, a tool previously reserved for operators. Affiliates can now track player retention and lifetime value (LTV) trends over time, with player grouping options by registration or first deposit date. Reports can be filtered and customized based on operator-defined permissions, and data can be exported directly in XLSX format. Automated data export via API is planned for future releases.
Why This Matters for Industry Stakeholders
For affiliates, these enhancements mean greater autonomy and efficiency in campaign management, especially when scaling operations or optimizing acquisition strategies. The ability to access in-depth cohort analytics allows partners to better understand traffic quality and long-term value without relying on static data snapshots. For operators, providing affiliates with these tools can foster more transparent and productive partnerships, while suppliers gain a competitive edge by offering advanced, user-driven features.
Key takeaways
- Affilka introduces API-based campaign creation and tracking link generation.
- Cohort analytics for LTV tracking now available to affiliates.
- New features support large-scale, automated affiliate operations.
- Update enhances data-driven decision-making for partners and operators.