Inna, the Head of Game Aggregator at 01.tech, recently discussed the advantages of Bonus Buy as an innovative promotional tool in the iGaming industry.
Traditionally, players have been accustomed to classic free spins. However, Bonus Buy offers a fundamentally different experience. The main distinction lies in the emotions and speed it provides. With Bonus Buy, players can gain instant access to the bonus round directly within the slot. This bonus game is often the most visually appealing and potentially lucrative part of the game.
Essentially, we are providing operators with a next-generation alternative to free spins. It serves as an excellent tool for creating attractive promotional campaigns.
How does this impact casino business metrics? First and foremost, metrics respond positively, with increased engagement from new users and extended playtime. Secondly, ARPU (Average Revenue Per User) rises because experienced players and high rollers highly value Bonus Buy. Lastly, it simplifies the work for marketers. With Bonus Buy, new formats can be created, such as welcome bonuses with bonus game purchases, tournaments on bonus rounds, or VIP promotions with guaranteed bonus games.
How can operators integrate this feature into their products? Operators gain immediate access to Bonus Buy across multiple providers through our unified API integration. No additional modifications are required.
Moreover, we have maintained maximum management flexibility: operators can choose the type of Bonus Buy offered by the provider and set the cost of the bonus issued. Complete control in one window!
The Bonus Buy feature is already available in the 01.tech Game Aggregator.