Analytical service circus.fyi has released updated figures on iGaming brand integrations with streamers across Kick and Twitch for the period from 13 September to 12 October 2026. The data highlights the top 10 brands by total watch time, offering insight into the current landscape of iGaming content on major streaming platforms.
Stake Dominates Streaming Hours
Stake emerged as the clear leader among 127 tracked brands, with viewers spending 32.87 million hours watching streams featuring the brand. Stake was promoted by 1,049 different streamers, with an average of 1,016 viewers per stream. The combined products of Stake's founders—Stake, Stake.us, and Moon—accounted for approximately 43% of all iGaming streaming watch time during the period.
21.com and Jack Attract High Average Audiences
While Stake led in total hours, 21.com and Jack stood out for their high average viewership per stream. 21.com amassed 7.9 million hours with only 27 streamers, averaging 8,338 viewers per stream. Similarly, Jack reached 4.41 million hours from 18 streamers, with an average of 5,155 viewers per stream. These figures suggest that partnerships with a small number of high-profile streamers can deliver significant exposure.
Other Notable Brands
Rainbet, Roobet, and Stake.us also featured prominently, each with millions of hours watched and hundreds of streamers involved. Gamdom, Shuffle, 1win, and Moon rounded out the top 10, each generating over 1.5 million hours of watch time. The data reflects a diverse set of strategies, from broad streamer networks to focused collaborations with top creators.
Why This Matters for Industry Stakeholders
For operators and affiliates, these streaming integration trends highlight the growing importance of influencer partnerships in brand visibility and customer engagement. Brands investing in streamer collaborations—whether through large networks or select high-profile creators—can reach substantial audiences on platforms popular with younger demographics. The data also offers suppliers and marketers a benchmark for evaluating the effectiveness of their own streaming campaigns and adjusting strategies accordingly.
Key takeaways
- Stake led all iGaming brands in streaming watch time between 13 September and 12 October 2026.
- Stake, Stake.us, and Moon together accounted for about 43% of total iGaming streaming hours.
- 21.com and Jack achieved high average viewership by partnering with a small number of prominent streamers.
- Streaming integrations remain a powerful tool for brand exposure in the iGaming sector.