In January 2026, Stake accounted for a staggering 60% of all iGaming brand mentions during streams on Twitch and Kick, according to analytics firm Stream Hatchet.
The analysis, which covered mentions in stream titles, chat discussions, and viewing hours, highlighted several key statistics:
iGaming Brand Mentions in Stream Titles (Twitch, Kick):
6,600 - Stake (60% of all mentions)
1,800 - 1xBet
837 - Betano
653 - Winamax
597 - FanDuel
270 - PokerStars
214 - Bet365
Top 10 Streamers by iGaming Content Viewing Hours (Kick):
15.6 million hours - Trainwreckstv (509k subscribers)
13.9 million hours - Classybeef (208k subscribers)
12.6 million hours - ROSHTEIN (374k subscribers)
9.1 million hours - Mellstroy987 (852k subscribers)
8.9 million hours - Maherco (601k subscribers)
7 million hours - AdinRoss (1.9 million subscribers)
6.3 million hours - Syztmz (94k subscribers)
5.6 million hours - Evelone252 (282k subscribers)
5 million hours - szymool (184k subscribers)
4.4 million hours - xQc (1 million subscribers)
Top 10 Channels with iGaming Brand Mentions (All Platforms):
742k hours - Stokastic DFS (81k subscribers)
88k hours - Barstool Sports (1.9 million subscribers)
87k hours - Barstool After Dark (18k subscribers)
79k hours - Barstool Gambling (254k subscribers)
61k hours - Ship It Nation (4k subscribers)
60k hours - Forward Progress (1k subscribers)
59k hours - fl0m (954k subscribers)
54k hours - PBD Podcast (2.8 million subscribers)
53k hours - Northern Lion (919k subscribers)
47k hours - Vaush (478k subscribers)
Viewer Chat Mentions in the USA (Twitch, Kick):
12k - Polymarket
11.7k - Kalshi
8.8k - FanDuel
5.3k - PrizePicks
3.3k - DraftKings
2k - Underdog Fantasy
1.2k - Betr
Stake's dominance can be attributed to its structural ties with Kick, a streaming platform co-founded by Stake beneficiaries. All ten leaders in iGaming content viewing hours stream on Kick. Outside of Kick, the YouTube channel Stokastic DFS leads with 742k viewing hours. In the prediction markets segment in the USA, platforms Polymarket and Kalshi outpace operators FanDuel and DraftKings in chat mentions.