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01.07.2026 12:02 igaming_news 1 views
SOFTSWISS Unveils New Positioning and Visual Identity

SOFTSWISS has introduced a new positioning and refreshed visual identity today. These changes reflect the transformation that has occurred within the company and the entire iGaming industry over the past few years.

For five years, SOFTSWISS iGaming Trends research has documented key market changes: the growth of regulated jurisdictions, the increasing complexity of operators' work, and the shift towards long-term partnerships based on trust, expertise, and reliability.

SOFTSWISS is reinforcing its role as a strategic technology partner, assisting operators in launching, developing, and scaling their businesses in regulated markets.

Currently, the company operates in 25 regulated jurisdictions, supports 1,500 brands globally, collaborates with 60 certified brands in Brazil, and ensures 99.999% platform availability.

“Our new positioning does not change who we are. It simply reflects more accurately the company we have become and the role we already play for our partners,” said Ivan Montik, founder of SOFTSWISS.

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SOFTSWISS iGaming visual identity technology partner regulated markets
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