Mancala Gaming has revealed impressive results following the launch of their gamification strategy, achieving a remarkable 50% increase in bets and 47% of players actively engaging with their platform.
The company explained how they transform a standard promotional campaign into a well-structured, personalized player journey. By leveraging gamification, they enhance monetization opportunities for operators.
“When developing our bonus system, we aimed to create a tool that is easily adaptable to the operator's needs and player behavior. This approach allows us to launch more relevant campaigns that effectively maintain user interest and stimulate activity,” said Emiliano Sanchez, CCO of Mancala Gaming.
The core of the system is based on a trigger mechanism with flexible settings. Operators can tie bonuses to the first launch, the number or amount of bets, loss levels, and can also adapt campaigns for different segments based on PlayerID or currency.
How can this tool be turned into profit? Read more at the provided link.
If you're interested in integrating Mancala Gaming's gamification into your product, visit booth A402 at SBC Summit Lisbon 2026. Book a meeting now!