SOFTSWISS, a prominent technology provider in the iGaming sector, is gearing up to host a specialized track focused on sports betting strategies at the upcoming BiS SiGMA South America Summit in São Paulo. This initiative comes as Brazil's newly regulated betting market is gaining traction in anticipation of significant global sporting events.
The session, titled SOFTSWISS Track: Sports Betting Strategy, Integrity & Speed, is scheduled for April 7 on the ITAIM Stage from 14:15 to 16:55. It aims to gather a diverse group of stakeholders, including regulators, legal professionals, and industry leaders.
This event is particularly timely as Brazil's betting landscape is set to attract heightened international interest ahead of the FIFA World Cup 2026. Discussions during the summit will likely revolve around regulatory frameworks, market expansion, and maintaining operational integrity.
The program will kick off with a fireside chat featuring Plínio Lemos Jorge, the president of the National Association of Games and Lotteries (ANJL), alongside Carla Dualib, the Regional Business Development Manager for SOFTSWISS in Latin America, who also holds the position of Communication Director at ANJL. They will delve into the swift growth of Brazil's betting market and the associated responsibilities.
Following this, various panels will tackle essential topics such as fan engagement, market integrity, and technological advancements. One session, titled The Fan Economy, will explore how sports teams and operators can leverage fan engagement as a strategic asset through responsible practices. Another session, Integrity on the Field, will focus on protecting the betting ecosystem and ensuring the integrity of football amidst increasing wagering activities.
The concluding session, Beyond the Screen, will feature Dario Leiman, Head of Business Development for Latin America at SOFTSWISS, and Natalia Nogues, CEO of ControlF5. They will discuss the impact of technology and multi-platform experiences on player engagement and responsible gaming during major events.
“We are not merely hosting a session; we are bringing together the brightest minds in the industry to establish a gold standard for Brazil,” stated Dualib. “In my dual capacity at SOFTSWISS and ANJL, my goal is to create a unified voice that bridges technology, regulation, and sports.”
“This track serves as an open invitation for all – operators, authorities, and clubs – to move beyond generic discussions and commit to robust strategies of integrity and speed that will safeguard the future of our market,” she added.
Participants will also have the opportunity to explore SOFTSWISS’s offerings at booths M80 & M85, which include their casino platform, game aggregator, and sportsbook, all of which have received certification from Brazilian regulators and are tailored to facilitate compliant market entry.