A Sheffield United supporter has secured a £14,000 prize through Midnite’s 2UP campaign, marking the first time the promotion has been won this season. The payout was triggered during Sheffield United’s 3-0 home victory over Lincoln City on 10 October, when the team went two goals ahead—a requirement for the prize to be awarded.
How the 2UP Campaign Works
The 2UP initiative, run by Sheffield United’s front-of-shirt sponsor Midnite, is designed to engage home fans during league matches at Bramall Lane. The prize pot, which began at £10,000 this season after rolling over from last year’s Brace Yourself promotion, increases by £1,000 with every home fixture where it is not won. The pot reached £14,000 before being claimed by season ticket holder Natalie Emmanuel.
Impact for Operators and Affiliates
For operators and affiliates, campaigns like 2UP illustrate how targeted promotions can deepen fan engagement and enhance brand visibility. By tying the prize to specific match outcomes and encouraging in-stadium participation, Midnite leverages its sponsorship to create memorable experiences and drive customer acquisition. Such initiatives can also foster loyalty among existing customers and provide valuable data on fan participation.
Next Steps for the Promotion
With the prize pot now reset to £1,000, the 2UP campaign will continue at Sheffield United’s next home fixture against Derby County on 24 October. The promotion remains open to fans aged 18 and over, with sign-up opportunities available both at the stadium and online. Full terms and conditions are provided by Midnite.
Key takeaways
- A Sheffield United fan won £14,000 through Midnite’s 2UP campaign after a home league win.
- The prize pot increases by £1,000 each match until a winner emerges.
- Such promotions can strengthen operator-fan relationships and boost brand engagement.
- The campaign continues, with the prize pot resetting for the next home fixture.