Reels Affiliates, the partner program for the crypto casino Reels.io, is making its first appearance at an industry event with a stand at SiGMA World in Rome from 2–5 November. The team, which brings significant experience despite being a new brand, aims to connect with affiliates and partners interested in iGaming traffic for crypto casino and sports betting verticals.
Comprehensive Affiliate Offerings
Reels.io positions itself as a fully licensed, anonymous crypto casino and sportsbook, offering a broad range of casino games and sports betting options. The affiliate program supports multiple cryptocurrencies, including BTC, ETH, USDT, and BNB, and features innovations like NFT-powered tournaments and provably fair games. The platform is accessible on desktop, mobile, and tablet, with multilingual support and regular updates.
For affiliates, Reels Affiliates provides a flexible partnership structure. Partners can choose from revenue share, CPA, or hybrid deals, with terms tailored to individual needs. Sub-affiliate deals are also available, allowing partners to earn a percentage of their referred affiliates’ revenue. The program emphasizes transparency, with all deductions and payments clearly outlined and no hidden fees.
Operational Details and Support
Affiliate earnings start at 15% of net revenue and can increase to 35% based on performance or special arrangements. The calculation takes into account royalties to software providers, payment system commissions, and player bonuses. Real-time analytics and detailed reporting are available for partners to track their campaigns and earnings.
Registration requires direct contact with an affiliate or influencer manager, who guides new partners through the process. Dedicated support is highlighted as a core aspect of the program, with managers available to assist with optimization and ongoing campaign management.
Why This Matters for Industry Stakeholders
The debut of Reels Affiliates at a major event like SiGMA World signals increased competition and innovation in the crypto casino affiliate space. For operators, the program’s emphasis on flexible terms and transparency can help attract high-quality traffic and foster long-term partnerships. Affiliates and marketing agencies benefit from a range of commission models and the ability to negotiate custom deals, while suppliers and regulators may note the program’s focus on compliance and secure, blockchain-based gaming solutions.
Key takeaways
- Reels Affiliates launches its first exhibition stand at SiGMA World Rome, 2–5 November.
- The program targets affiliates in crypto casino and sports betting across Tier-1, CIS, and Asian markets.
- Flexible commission models, including RevShare, CPA, hybrid, and sub-affiliate options, are offered.
- Transparency, tailored deals, and dedicated support are central to the program’s approach.