Pragmatic Play has announced a major promotional campaign with a €1.25 million prize pool in Free Chips, leading up to a live casino event hosted by Kevin Hart. The initiative, which runs from 19 October to 7 November, is designed to engage players across selected live casino and slot games, culminating in four live sessions featuring the comedian and actor on 6 and 7 November.
Multi-Stage Campaign Structure
The promotion is split into several phases. The first phase, titled 'Play with Kevin,' is active until 2 November. During this stage, players at participating operators can collect the letters ‘P-L-A-Y’ while playing Kevin’s Picks live casino games. There is also an opportunity to collect the letters ‘K-E-V-I-N’ across Pragmatic Play’s slot offerings, with Free Chips awarded that can be redeemed in games specifically chosen by Hart.
The next phase, 'Bet with Kevin,' runs from 2 to 7 November. In this period, participants playing Kevin’s Picks live casino games may receive Free Chips at random, which can then be used during the upcoming live sessions with Hart.
Kevin Hart to Host Live Casino Sessions
The campaign reaches its peak with the 'Kevin Makes It Rain' event on 6 and 7 November. Kevin Hart will host selected Pragmatic Play live casino titles, with more than 30,000 prizes to be distributed during these sessions. The specific games that Hart will present are set to be announced at the time of the event.
Significance for Industry Stakeholders
This high-profile collaboration is likely to generate increased player interest and engagement for operators offering Pragmatic Play content. Affiliates may also benefit from heightened traffic and promotional opportunities tied to the campaign. For Pragmatic Play, the event strengthens its brand presence and demonstrates the growing trend of celebrity involvement in live casino experiences.
The promotion is not available in the UK or US, and its availability is further restricted in some other jurisdictions, which operators will need to consider when promoting to their audiences.
Key takeaways
- Pragmatic Play launches €1.25m Free Chips campaign ahead of Kevin Hart live sessions
- Promotion runs from 19 October to 7 November in selected markets
- Players can earn rewards through live casino and slot games, with over 30,000 prizes available
- Operators and affiliates may see increased engagement due to celebrity-driven promotion