OpenBet has launched its latest sportsbook technology with Loterie Romande, the exclusive regulated sports betting operator for Switzerland’s six French-speaking cantons. This move transitions Loterie Romande’s omnichannel sports betting offer, JouezSport, onto the OpenBet platform, integrating online, self-service, and over 2,300 retail points of sale.
Enhanced Omnichannel Experience
The migration to OpenBet’s platform brings a unified experience for Loterie Romande’s customers across digital and retail channels. A key feature enabled at launch is Cash Out, now available to players on digital platforms. The technology aims to streamline the player journey, offering flexibility and new ways to engage with sports betting products.
Technology and Compliance Focus
OpenBet provides Loterie Romande with Managed Trading Services, leveraging AI-driven odds and risk management. The OpenBet Trading System serves as a multi-vendor orchestration hub, giving Loterie Romande access to a range of data, trading services, and scalable content through a single integration. OpenBet’s track record with major events, such as processing over 175 million bets during the FIFA World Cup 2026, underscores its capacity for high-volume, uninterrupted service.
Significance for Industry Stakeholders
This development strengthens OpenBet’s position as a preferred supplier to World Lottery Association (WLA) members, powering over 20 lotteries worldwide. For operators and affiliates, the partnership highlights the importance of robust, compliant technology that can support both digital and retail channels. The addition of features like Cash Out reflects ongoing efforts to enhance player engagement while meeting regulatory and responsible gaming standards.
Key takeaways
- OpenBet’s next-generation sportsbook is now live with Loterie Romande in Switzerland.
- The integration covers online, self-service, and retail betting locations.
- New features such as Cash Out are available to digital customers at launch.
- The partnership reinforces OpenBet’s role as a major supplier to WLA members.