Octoplay has strengthened its presence in the UK online casino market by partnering with MrQ, bringing its portfolio of casino games to the operator's player base. Announced on 30 October 2026, the agreement marks Octoplay’s latest step in building its UK distribution network, which now encompasses 13 operator groups.
Partnership Expands Octoplay’s UK Operator Network
The new deal with MrQ follows Octoplay’s initial entry into the British market in December 2023, after securing a British gambling licence earlier that year. Since its debut, Octoplay has focused on forging relationships with established operators, including bet365, Evoke, Paddy Power, and Betfair. The addition of MrQ further cements the UK as Octoplay’s largest market by operator coverage.
According to Octoplay, the British market is central to its commercial strategy, serving as a benchmark for the company’s product development. The supplier views continued interest from UK operators as a sign of its growing reputation and performance within the market.
MrQ Emphasises Quality in Game Selection
For MrQ, the partnership allows the operator to expand its casino offering with new titles from an established supplier. MrQ has highlighted its selective approach to content, focusing on the quality and appeal of individual games rather than simply increasing the size of its catalogue. The operator stated that Octoplay’s games have already proven themselves with its player base, fitting into MrQ’s curated mix of casino content.
Neither Octoplay nor MrQ have disclosed which specific titles are included in the launch or any financial details related to the agreement.
Why This Matters for Industry Stakeholders
For operators, the agreement illustrates the importance of working with suppliers that can deliver games tailored to local player preferences, particularly in competitive markets like the UK. Affiliates may also see opportunities to promote new content and attract players seeking fresh experiences. For suppliers such as Octoplay, expanding distribution through reputable operators enhances visibility and supports further growth in regulated markets. Regulators benefit from the continued adherence to licensing requirements and the introduction of new content within a controlled environment.
Octoplay’s Broader Regulated Market Strategy
Beyond the UK, Octoplay has built a presence in 20 regulated markets, including jurisdictions across Europe and North America. The supplier’s international expansion relies on partnerships with local operators and compliance with regulatory requirements, using established distribution networks to reach new audiences. In the UK, Octoplay operates under Gameshop Limited, which is listed on the UK Gambling Commission’s register.
Key takeaways
- Octoplay has partnered with MrQ, expanding its UK operator network to 13 groups.
- The deal strengthens Octoplay’s position in its largest market by operator coverage.
- MrQ focuses on quality and player appeal when adding new casino content.
- Octoplay continues to expand in regulated markets through operator partnerships.