New Zealand has completed an auction process that allows 11 operators, including major names such as Stake, SkyCity, and Super Group, to apply for iGaming licences. This development follows a competitive bidding period that ran from September 29 to October 12, involving 32 companies and concluding after 10 rounds.
Operators Selected to Apply for Licences
The successful bidders include Stake, SkyCity, and Super Group—whose structure covers brands like Betway, Spin Casino, and Jackpot City. Other selected companies are TAB New Zealand (partnered with Entain), Skill On Net (operator of PlayOJO), One Casino from LCKY Group, Playvia Gaming, Rock Swift Group, Christchurch Online NZ, and Rush Entertainment. Super Group secured the opportunity to apply for three licences, while SkyCity, Playvia Gaming, and Rock Swift Group each received two application rights.
Licensing Process and Auction Details
The auction determined which operators may now submit formal applications for iGaming licences. The New Zealand Department of Internal Affairs (DIA) will decide on issuing these licences after thoroughly reviewing each application. Each licence is designated for a single brand. The final auction price was reported at $8.7 million per licence, with a total of 15 licences available.
Why This Matters for Industry Stakeholders
This process marks a significant step in New Zealand's approach to regulating online gambling. For operators and affiliates, the opportunity to obtain a licence in a newly formalised market could open up access to New Zealand's regulated iGaming sector. Suppliers and partners may also benefit from increased demand as licensed brands expand their local offerings. For regulators, the auction and subsequent application review process provides a mechanism to control market entry and ensure compliance with national standards.
Key takeaways
- 11 operators, including Stake and Super Group, can now apply for New Zealand iGaming licences.
- The auction process involved 32 bidders and concluded with a $8.7 million price per licence.
- Each licence is valid for one brand, with a total of 15 licences available.
- The Department of Internal Affairs will issue licences after reviewing applications.