Merkur Bets has officially launched its operations using EveryMatrix’s omnichannel platform technology in Denmark. This marks the beginning of a series of brand introductions across Europe from the expansive Merkur brand portfolio.
The technology from the iGaming supplier now supports both the retail and online sports operations of Merkur Bets, which includes over 1,000 sports betting terminals spread across more than 230 locations, as well as its online sportsbook and casino.
Previously known as Cashpoint, Merkur Bets’ transition to EveryMatrix represents the first of many planned multi-territory launches, with additional Merkur brands in Austria, Germany, and Belgium set to adopt this turnkey platform technology.
Mathias Dahms, Managing Director of Sports Betting at Merkur Group, stated, “Launching with EveryMatrix in Denmark is a crucial step in our strategy to establish a unified product and technology framework across our European markets.”
Dahms added, “This successful launch boosts our confidence as we prepare for more brand migrations throughout Europe. We are eager to enhance what we have accomplished with EveryMatrix, providing our customers with a more interconnected experience. With EveryMatrix, Merkur is poised for future growth and expansion.”
EveryMatrix is also witnessing growth in Denmark through other collaborations. Recently, Danske Licens Spil revamped its online casino offerings for Danish players by integrating EveryMatrix’s technology.
Jonas Groes, Co-CEO of EveryMatrix, referred to the partnership with Merkur Group as a “significant milestone” for the company. He remarked, “Integrating its retail operations, online sportsbook, and casino on our technology in Denmark is a complex undertaking, and successfully launching across over 1,000 betting terminals and 230 shops showcases the adaptability and scale of our platform.”
Groes emphasized that this is just the beginning, as more Merkur brands and markets are set to transition to EveryMatrix. “We are establishing a technological foundation that ensures consistency, scalability, and operational synergies throughout the group’s European presence. We are honored by the trust Merkur has placed in us and are excited to continue building on this momentum with future launches.”
Throughout 2026, EveryMatrix has been enhancing its online casino services, consolidating its technology to position EveryMatrix Casino as a comprehensive hub for operators with diverse needs. The new EveryMatrix Casino replaces the former CasinoEngine unit, combining the online casino turnkey solution, platform, and aggregation services.