Makeberry has successfully launched its operations in Hungary, achieving remarkable results without relying on traditional performance sources. The company focused solely on influence traffic, steering clear of platforms like Facebook, Google, and PPC.
Over a span of 26 months, Makeberry garnered 24,000 registrations and 9,400 RFD (Registered First Deposits). After scaling their geographical reach, they made the strategic decision to halt the acquisition of new traffic.
This article delves into the reasons behind the team's decision, the impact of organic traffic on profitability, and how these strategies ultimately led to a positive outcome for their operations in Hungary.