Kambi Group has entered into a multi-year agreement to provide its online sportsbook technology and services to QuinnBet, a UK and Irish sports betting operator. The partnership will see QuinnBet migrate to Kambi’s Turnkey Sportsbook platform, enhancing its digital sports betting operations in its core markets.
QuinnBet to Integrate Kambi’s Turnkey Sportsbook
Under the new deal, QuinnBet will leverage Kambi’s full end-to-end sportsbook solution, including front-end technology, Bet Builder, and AI-supported trading and risk management tools. The integration will be facilitated through Pragmatic Solutions, QuinnBet’s chosen player account management platform, ensuring a seamless transition for the operator’s activities in the UK and Ireland.
Access to Network Intelligence and Future Expansion
The agreement gives QuinnBet access to Kambi’s network intelligence, which draws on data and insights from over 70 global partners. This resource supports pricing, trading performance, and product development, helping operators to compete effectively in regulated markets. The partnership also positions QuinnBet for potential expansion into additional regulated jurisdictions, subject to obtaining the necessary licences and regulatory clearances.
Implications for Industry Stakeholders
For operators and affiliates, this partnership highlights the growing importance of robust sportsbook technology and data-driven insights in regulated markets. Suppliers like Kambi are increasingly seen as strategic partners, offering not just technology but also the intelligence and flexibility needed to support growth and compliance. The deal may also influence other operators considering platform migrations or upgrades to remain competitive.
Key takeaways
- Kambi and QuinnBet have signed a multi-year sportsbook technology partnership.
- QuinnBet will migrate to Kambi’s Turnkey Sportsbook, integrating with Pragmatic Solutions.
- The agreement supports QuinnBet’s growth in the UK, Ireland, and potential new markets.
- Operators gain enhanced technology, trading services, and network intelligence from such partnerships.