Italy's gambling regulator ADM has introduced new rules governing how players can fund their accounts with licensed iGaming operators at PVR (retail) outlets, such as bars and tobacconists. The updated framework, effective from an October 22 directive, allows players to top up beyond the established €100 weekly limit using personalised payment instruments, provided certain identification and verification requirements are met.
New Options for Account Funding
Previously, players could only deposit up to €100 per week in cash or other untraceable methods at PVR locations. Any amount above this limit required a pre-linked card or monitored payment method. Under the new rules, players can now use named payment instruments—such as vouchers or PIN-based products—to exceed the weekly cash cap. These instruments must be purchased and registered by the player, who undergoes identification, and can only be used for their own gaming account.
Regulatory Requirements and Compliance
The ADM directive stipulates that every named payment instrument must pass an independent verification before being activated. Operators have the choice to offer this payment option, but those already in use must be re-certified by March 31, 2027, to remain valid. The directive also clarifies that Italian and European payment provider cards and transfers can now be used to deposit above the weekly limit without the need for prior linking to a gaming account.
Impact for Operators and Affiliates
These changes introduce more flexibility for both players and operators, potentially increasing deposit volumes and improving customer experience. However, operators must ensure strict compliance with the new identification and verification requirements, as well as timely certification of payment instruments. Affiliates may also see changes in user acquisition and retention, as easier deposit processes could make licensed platforms more appealing compared to unlicensed alternatives.
Withdrawal Rules Remain Unchanged
While deposit options have expanded, withdrawals through PVR outlets or other physical points remain prohibited. Players can only withdraw funds to accounts, cards, or wallets registered in their own name, and operators are now required to verify ownership before processing payouts.
Key takeaways
- Italy allows deposits above €100 per week at PVR outlets using named payment instruments.
- Operators must verify and certify all such instruments for compliance.
- Withdrawals remain restricted to monitored, player-owned accounts.
- New rules could drive higher engagement on licensed platforms.