Imagine Live has announced its entry into the Belgian and Dutch markets through a partnership with Gaming1, marking the live casino provider’s first operator agreement in both countries. The collaboration will see Imagine Live’s portfolio of live dealer and game show titles integrated into Gaming1’s platforms, subject to local regulatory requirements.
Strategic Expansion in Regulated Markets
This agreement represents a significant step for Imagine Live as it extends its European footprint. Since its launch in 2022, Imagine Live has developed a diverse portfolio of 19 game types and now operates more than 200 tables across studios in Armenia, Romania, and Spain. The partnership with Gaming1 is intended to provide a strong foundation for further growth in regulated markets, leveraging Gaming1’s expertise in compliance and technology.
Compliance and Player Protection Central to Rollout
The rollout of Imagine Live’s content in Belgium and the Netherlands will be tailored to meet the specific regulatory frameworks of each country. Both companies have highlighted the importance of regulatory compliance and player protection as central pillars of the launch. The exact timeline and scope of the rollout will be determined in accordance with local requirements.
Why This Matters for the Industry
For operators and affiliates, this partnership underscores the increasing demand for premium live casino content in regulated European markets. The collaboration also demonstrates the importance of aligning with local regulatory standards and working with partners who have proven expertise in compliance. For suppliers like Imagine Live, securing an established operator partner such as Gaming1 can accelerate market entry and provide credibility in new jurisdictions.
Key takeaways
- Imagine Live enters Belgium and the Netherlands through a partnership with Gaming1.
- The agreement marks Imagine Live’s first operator deal in both countries.
- Regulatory compliance and player protection are central to the rollout.
- Partnership provides a foundation for further expansion in regulated European markets.