iGN, in collaboration with analytics platform Blask, has published an updated ranking of the top 15 online gaming operators and games across 10 Tier-2 iGaming markets as of October 31. The rankings are based on the Blask Index, which evaluates performance in selected emerging regions.
Coverage of Emerging iGaming Markets
The report focuses on Turkey, Brazil, Argentina, Greece, Estonia, Bulgaria, Serbia, the United Arab Emirates, South Korea, and Israel. These markets are often considered Tier-2 due to their developing regulatory landscapes and growing player bases, making them increasingly significant for industry stakeholders.
Methodology of the Rankings
The Blask Index, used as the basis for the ranking, aggregates various performance metrics to provide a comparative view of operator and game popularity within each market. While specific criteria were not detailed in the announcement, such indices typically consider factors like market share, user engagement, and brand presence.
Implications for Industry Stakeholders
For operators, affiliates, and suppliers, these rankings offer valuable insights into competitive positioning and emerging trends in less saturated markets. Understanding which brands and games are gaining traction can inform partnership decisions, market entry strategies, and product localization efforts. Regulators may also use such data to monitor market developments and assess the impact of new entrants.
Key takeaways
- iGN and Blask released updated top 15 operator and game rankings for 10 Tier-2 markets as of October 31.
- The report covers emerging regions including Turkey, Brazil, and South Korea.
- Rankings are based on the Blask Index, reflecting market performance.
- The findings can guide operators and affiliates in strategic planning for these markets.