iGaming.com Group, a major affiliate marketing company founded in Varna, Bulgaria in 2011, has broadened its B2B offerings with the integration of Spanish sports outlet Relevo. The group, known for its extensive portfolio of comparison and guidance sites, now operates more than 300 websites across over 40 regulated markets, employing around 300 staff in 27 countries and 25 languages.
Targeted Lead Generation and Market Compliance
The core of iGaming.com Group’s B2B approach is lead generation through sites it owns and manages. Operators benefit from market-specific reviews, data-driven comparisons, and SEO-optimized content designed to deliver high-converting traffic. The group’s portfolio includes major sites such as Italy’s sitiscommesse.com, the UK’s Bestbettingsites.co.uk, Slots.info, and the global Online-Casinos.com.
iGaming.com Group maintains a selective partner list, working exclusively with operators licensed in each respective market. Compliance is a key focus, with local teams monitoring licensing, advertising, and responsible gambling regulations in jurisdictions like the UK, Italy, Germany, and Spain. This market-specific approach has helped the group avoid enforcement actions from gambling or advertising regulators since its inception.
Player Protection and Operational Footprint
Player safety is integrated across the group’s network through iGamingCare, its responsible gambling platform. This initiative provides a self-assessment tool, professional support directories, safer gambling guides, 24/7 AI chat support, and information on deposit limits and reality checks. Operationally, the group runs hubs in Berlin and Varna, with teams in New Jersey, Amsterdam, Milan, and Netanya, and has adopted a remote-first working model since 2022. Its core markets are Germany, the UK, Spain, and Italy, with expansion underway in Denmark, the Netherlands, and additional regions.
Relevo Acquisition and Spanish Market Strategy
The latest development is the addition of Relevo, a Spanish sports media outlet originally launched by Vocento in 2022. Now under iGaming.com Group, Relevo operates with editorial independence and is undergoing its first full editorial cycle within the group’s portfolio. The acquisition underscores the group’s strategic focus on Spain, aiming to build a high-quality, sustainable media brand supported by its technology and data resources.
Why This Matters for the Industry
For operators and affiliates, iGaming.com Group’s model provides a compliant, localized approach to lead generation in highly regulated markets. The emphasis on regulatory adherence and player protection reduces risk for partners. The integration of a sports outlet like Relevo also signals a shift towards more sustainable audience engagement beyond traditional sponsorships, offering new opportunities for brands seeking visibility in Spain and beyond.
Key takeaways
- iGaming.com Group operates over 300 sites in more than 40 regulated markets.
- The group’s acquisition of Relevo strengthens its presence in Spain.
- Strict compliance and player protection are central to its B2B model.
- The group has avoided regulatory enforcement actions since its founding.