Honoré Gaming, an established provider of sportsbook platforms and technology, has announced a new partnership with The Affiliate Platform (TAP). The collaboration will see TAP’s affiliate management software integrated across Honoré Gaming’s network of operators in French-speaking Africa and Latin America.
Expanded Affiliate Capabilities for Operators
Through this integration, operators using Honoré Gaming’s platform now have access to TAP’s affiliate management tools without needing to change their existing setup. This includes support from Honoré Gaming’s in-house Marketing & Affiliation team. TAP’s software is widely used in the iGaming sector, currently supporting over 100 companies and processing millions of clicks and registrations each day.
Key Features of TAP Integration
TAP allows operators to manage various types of affiliate deals, including CPA, RevShare, and hybrid models, with the ability to set qualification rules that ensure commissions are only paid for active, depositing players. The platform also provides live tracking by affiliate and campaign, enabling operators to quickly adjust budgets to focus on the highest-performing partners. Additional features such as multi-level affiliation and Refer-a-Friend tools help operators expand their reach by recruiting local influencers, media, and existing players.
Seamless CRM and Gamification Integration
TAP is a sister product to Smartico, whose CRM and gamification tools were integrated into the Honoré Gaming platform earlier this year. This means that players acquired through affiliate channels are automatically entered into established loyalty and retention journeys, enhancing player engagement and value for operators.
Why This Matters for the Industry
The integration of TAP into Honoré Gaming’s ecosystem offers operators in emerging markets a streamlined way to manage and scale their affiliate programs. With dedicated support and proven technology, operators can reduce operational overhead, attract higher-value players, and increase revenue potential. For affiliates, the partnership opens up access to new markets and established loyalty systems that can improve player retention and lifetime value.
Key takeaways
- Honoré Gaming has partnered with TAP to enhance affiliate management for operators in Africa and Latin America.
- Operators can run affiliate programs through TAP without leaving the Honoré platform, benefiting from in-house support.
- The integration with Smartico ensures new players enter established loyalty and retention journeys.
- This development aims to reduce costs, improve player quality, and drive revenue growth for operators.