At the recent SBC Summit, GR8_TECH presented an enhanced version of its "Champions" concept, unveiling the new Champions Arena. This initiative aims to simplify technology and operational processes for betting companies.
During an interview with Yogonet at the summit, Yevhen Krazhan, the Chief Strategy Officer of GR8_TECH, shared insights on the positive reception the company received. He noted a growing interest from operators in white-label solutions and highlighted GR8_TECH's commitment to the Latin American market. Krazhan emphasized the importance of integrating sportsbook, casino, affiliate, and operational tools into a cohesive ecosystem.
Looking towards the future, Krazhan identified prediction markets, cryptocurrency, and the regions of Latin America and Africa as key areas expected to gain traction in the industry by 2027.
Reflecting on the SBC Summit experience, Krazhan remarked on the high foot traffic at their booth, which featured a fresh design. Transitioning from the Champions Club to the Champions Arena, the setup was more open, resembling a stadium where visitors could easily interact. The area included designated zones for VIP discussions, while the front remained accessible to all, encouraging engagement.
The Champions Arena aims to attract a broader audience compared to the more exclusive Champions Club. The stand's vibrant color scheme of orange, black, and white ensured it was easily noticeable from a distance.
Krazhan expressed satisfaction with the initial response from attendees, noting that while the first day was promising, the real value came from deeper conversations with returning visitors. Overall, he described this year's SBC Summit as a resounding success.
Among the solutions highlighted was GREAT_WHITE LABEL, which has garnered significant interest from operators. Krazhan outlined three key areas of innovation: white label offerings, sports trading services through their Managed Trading Service (MTS), and rapid frontend infrastructure tailored for regions requiring quick load times and dynamic changes.
Krazhan explained that the white label solution was developed in response to increasing demand from clients who prefer not to manage the platform themselves. He noted that understanding a sophisticated platform can take time, and GR8_TECH aims to leverage its operational expertise to enhance the white-label product.
This approach makes the white label option appealing for startups or companies seeking to avoid the complexities of building operational capabilities, especially if those needs are temporary.