Media buying firm Global TV Experts (GTE) has named Maddie Minty as its new International Growth Manager, aiming to strengthen its presence in key global markets. Minty’s appointment is expected to support GTE’s expansion into both established regions and recently entered territories, including the United States.
Minty Brings Industry Experience to GTE
Maddie Minty joins GTE with a decade of experience in the telecommunications sector, having previously held sales and community engagement roles at companies such as Virgin Media, Netomnia, and Toob. Her background includes positions like Sales Manager and Head of Community Engagement, where she focused on developing sales strategies and driving business growth.
Role Focused on International Expansion
In her new role, Minty will work closely with prospective clients and businesses across multiple sectors, including iGaming, e-commerce, and travel. Her remit covers established markets like Canada, the EU, and Africa, as well as the US, where GTE has recently expanded operations. She will focus on leveraging TV advertising to help brands increase awareness, acquire new customers, and achieve broader growth objectives.
Implications for Operators and Affiliates
For operators and affiliates, GTE’s move to bolster its international team signals a continued commitment to providing TV advertising solutions in markets that are often dominated by digital channels. Minty’s appointment could mean more tailored support for clients seeking to diversify their marketing strategies, particularly in sectors such as iGaming where customer acquisition and brand differentiation are key challenges. As TV advertising remains a reliable channel in an increasingly saturated digital environment, GTE’s expanded expertise may help operators and affiliates reach wider audiences and enhance campaign effectiveness.
Key takeaways
- Global TV Experts has appointed Maddie Minty as International Growth Manager.
- Minty brings 10 years of experience in telecommunications sales and engagement.
- Her role will support GTE’s expansion in markets including the US, Canada, EU, and Africa.
- The move aims to help clients leverage TV advertising for growth in sectors like iGaming.