Evoplay has announced the Winter edition of its Season of Legends campaign, introducing a €1 million prize pool and a suite of promotional features aimed at supporting player engagement during the festive season and into early 2027. The campaign will run from December 2026 through February 2027, covering key occasions such as Christmas, New Year, and Valentine’s Day.
Comprehensive Promotional Mechanics
The Winter campaign package integrates several promotional elements, including a Tournament, a Wheel of Fortune, Infinity Prize Drops, New Year Prize Drops, and a newly launched Lucky Scratch Cards mechanic. The Infinity Prize Drops are scheduled for 28 consecutive days each month, functioning independently from other campaign phases to maintain ongoing reward opportunities. Meanwhile, New Year Prize Drops will be available daily from 1 December 2026 to 31 January 2027, ensuring extended festive engagement. The Lucky Scratch Cards feature is designed to offer additional chances to win during quieter periods and can be activated through a Balance Increase, without extra setup required.
Strategic Benefits for Operators
The campaign’s structure enables casino operators to coordinate a variety of promotional activities throughout the winter months. By combining competitive and interactive features in a single package, operators can engage players consistently, rather than relying solely on short-term or isolated events. The campaign’s calendar allows for flexible integration, encouraging partners to join early and maximize the benefits across the entire period.
Why This Matters for the Industry
For operators, the coordinated approach of the Winter edition offers a streamlined way to maintain player interest over an extended season marked by several major holidays. Affiliates and suppliers also stand to benefit from the increased engagement opportunities and the potential for higher player retention. The integration of multiple mechanics supports a more sustained connection with players, aligning with industry trends toward long-term engagement strategies.
Key takeaways
- Evoplay's Winter campaign runs from December 2026 to February 2027, spanning major holidays.
- The €1m prize pool includes Tournaments, Prize Drops, and new Lucky Scratch Cards.
- Operators can leverage recurring and interactive features for ongoing player engagement.
- The campaign's structure supports long-term retention and flexible integration for partners.