Regulators from several European Union countries are collaborating with Google to create a white list of legal iGaming operators, according to the chair of the Dutch regulator Kansspelautoriteit (KSA). Operators not included on this list will be automatically considered illegal, and Google may restrict their access to its platforms. This initiative was revealed by the KSA chair on October 14.
Joint Task Force Targets Illegal Gambling Visibility
The white list is being compiled by a task force established after a meeting in Dublin earlier this year. Attendees included representatives from KSA, other European regulators, and major technology companies Google and Meta. The group aims to reduce the visibility of unlicensed gambling operators online, making it harder for them to reach European players and process payments.
Why the White List Matters for the Industry
This development could significantly impact how operators, affiliates, and suppliers access the European market. Legal operators stand to benefit from increased protection and a clearer distinction from unlicensed competitors. Affiliates and suppliers will need to ensure their partners are included on the white list to avoid losing access to Google’s platforms. For regulators, the initiative provides a new tool to enforce compliance without lengthy court proceedings.
Regulatory Strategy and Potential Legal Action
KSA and its European counterparts have opted for negotiations with tech giants rather than immediate legal action, citing the lengthy and uncertain nature of court cases against large platforms. However, regulators have indicated they are prepared to pursue legal avenues if voluntary agreements with companies like Google and Meta do not yield sufficient results.
Key takeaways
- EU regulators and Google are creating a white list of legal iGaming operators.
- Operators not on the list may be blocked from Google platforms in Europe.
- The initiative aims to reduce the visibility of illegal gambling sites and enhance market compliance.
- Regulators prefer cooperation with tech companies but are prepared for legal action if necessary.