Entain, the parent company of Ladbrokes, reported a 2% increase in net gaming revenue for the third quarter of 2026. The company’s performance was buoyed by strong growth in the UK and Ireland, which helped counterbalance ongoing difficulties in the Brazilian market.
Strong Results in UK and Ireland
During the three months ending September 30, 2026, Entain saw net gaming revenue in the UK and Ireland rise by 8%. Online sales in these markets grew even more rapidly, up 14% and surpassing the company’s expectations. This robust regional performance contributed significantly to the group’s overall revenue growth.
Brazil Weakness Continues
Entain continued to encounter headwinds in Brazil, where increased competition had already affected its results. The situation worsened after Brazil banned online gambling last month, further challenging operators in a market already marked by high costs and regulatory scrutiny. Excluding Brazil, Entain’s total online net gaming revenue was up 8% year-on-year.
Outlook and Industry Implications
Despite the difficulties in Brazil, Entain reiterated its full-year 2026 forecast, which had previously been adjusted to the lower end of its earlier guidance range. The company also maintained its target of £500 million in annual adjusted cash flow by 2028. For operators and affiliates, Entain’s results highlight the importance of market diversification and the impact of regulatory changes on performance. The contrasting fortunes in different regions underscore the need for adaptability in strategy and compliance.
Key takeaways
- Entain’s Q3 2026 net gaming revenue rose by 2%, with online revenue up 3%.
- UK and Ireland delivered strong growth, offsetting weakness in Brazil.
- Brazil’s online gambling ban added pressure to an already challenging market.
- Entain reaffirmed its 2026 forecast and 2028 cash flow target.