Delivyr, a company specialising in SMS communications, is expanding its focus from the US to the global iGaming industry. The company aims to help operators overcome compliance and technical barriers that have traditionally limited the use of SMS in regulated gambling markets.
Addressing Compliance Challenges
SMS marketing in iGaming has often been hindered by regulatory concerns and complex carrier requirements. Delivyr’s platform is designed to address these issues, offering more than 150 pre-approved messaging templates and a compliance review process for custom content. The system is built to create a controlled environment, reducing the risk of violating regulations while enabling effective player communication.
Integrating SMS into Player Journeys
Delivyr advocates for a broader use of SMS beyond one-off promotions. The company sees potential for SMS to be integrated into automated player journeys, such as onboarding, reactivation, transactional updates, and customer service. By integrating with established CRM and CDP platforms like Optimove, Fast Track, Customer.io, and Smartico, Delivyr allows operators to add SMS into existing workflows without major changes to their systems.
Performance and Commercial Flexibility
Delivyr reports high deliverability rates for SMS and MMS, supported by its carrier relationships. The company claims its clients have seen significant commercial results, including notable increases in revenue and return on investment from SMS campaigns. Operators can test the channel with a pay-as-you-go model, involving a one-off compliance fee and per-message pricing, allowing for experimentation before full-scale adoption.
Why This Matters for the Industry
For operators, the ability to add SMS as a compliant, integrated channel could enhance player engagement and improve marketing ROI. Affiliates and suppliers may also benefit from more immediate communication with players, while regulators could see improved adherence to communication standards. Delivyr’s experience in the US provides a blueprint for navigating regulatory complexity, which could be valuable as global markets continue to evolve their own requirements.
Key takeaways
- Delivyr is expanding its SMS compliance and marketing solutions beyond the US to global iGaming markets.
- The platform offers pre-approved templates and compliance reviews to simplify regulatory challenges.
- SMS can be integrated into automated player journeys via leading CRM and CDP platforms.
- Operators can test SMS marketing with a flexible, pay-as-you-go commercial model.