DATA.BET has entered into a partnership with SportsDey, providing the digital entertainment platform with its full iFrame sportsbook solution for the African market. The agreement enables SportsDey to enhance its sports betting offering without the need to develop its own trading and risk management infrastructure. The platform is already live with DATA.BET's product.
Comprehensive sportsbook features for SportsDey
The iFrame sportsbook package delivered to SportsDey includes DATA.BET’s Managed Trading Services, offering round-the-clock odds and risk management. The Single Page Application framework allows for extensive customization, enabling SportsDey to align the sportsbook’s visual elements with its brand identity. The solution covers a broad spectrum of betting content, including esports, classic sports, and virtual sports, with access to more than 100 disciplines, thousands of markets, and a high level of market uptime.
Enhanced user engagement tools
SportsDey’s new sportsbook features Bet Builder functionality, allowing users to combine multiple selections from a single match into one wager. Additional engagement tools include Hot Bundles, Bet Boost, and Picture-in-Picture, which collectively aim to improve the user experience by offering pre-built bet combinations, enhanced odds, and the ability to follow multiple matches simultaneously. The package also integrates a suite of widgets such as Pitch Tracker, Scoreboards, and Sports Widgets, supported by Genius Sports, to bring live data and visuals directly to users.
Implications for operators and affiliates
This agreement highlights the growing trend of turnkey sportsbook solutions in emerging markets, enabling operators like SportsDey to quickly scale their offerings with comprehensive, customizable technology. For affiliates, the expanded product range and enhanced engagement features may help drive user acquisition and retention. Suppliers benefit from increased market reach, while regulators may observe a shift toward more robust, managed solutions that can improve operational transparency and compliance.
Key takeaways
- DATA.BET has supplied SportsDey with its full iFrame sportsbook for Africa.
- The deal includes managed trading, customization, and a wide range of betting content.
- User engagement features and live data widgets aim to boost player experience.
- The partnership exemplifies the adoption of turnkey sportsbook solutions in new markets.