Bloomberry Resorts Corp., the company behind Solaire Resort Entertainment City and Solaire Resort Quezon City, has launched OnlyFun.PH, a new digital platform that integrates regulated online gaming with livestreamed entertainment and interactive content. The service went live on October 8 and is positioned as the first of its kind in the Philippines, combining gaming, live broadcasts, and creator-led programming within a single regulated environment.
Platform Features and Regulatory Compliance
OnlyFun.PH operates under the oversight of the Philippine Amusement and Gaming Corporation (PAGCOR), ensuring adherence to regulatory standards. The platform incorporates Know Your Customer (KYC) identity checks, data protection protocols, and player controls to promote responsible gaming. Users can participate in gaming activities while watching live streams and engaging with hosts and other viewers, all through one interface.
Strategic Positioning in Bloomberry's Digital Portfolio
The launch of OnlyFun.PH expands Bloomberry’s digital footprint, complementing its existing mass-market platform FUNaloMAX and premium-focused Solaire Online. OnlyFun.PH is part of the FUNaloMAX portfolio, but distinguishes itself by introducing live programming and interactive content featuring digital personalities and streamers. The company has announced plans to grow the platform with additional original programming, new features, and partnerships with creators and livestreamers.
Significance for Industry Stakeholders
This development is notable for operators, affiliates, and suppliers in the Philippine iGaming sector. By blending regulated online gaming with livestreamed entertainment, Bloomberry is responding to evolving consumer preferences for interactive, real-time digital experiences. The initiative also highlights the importance of compliance and responsible gaming measures in the rollout of new digital products. For affiliates and digital content creators, OnlyFun.PH opens up partnership opportunities within a regulated environment.
Future Outlook
Bloomberry has signaled its ambition to increase the contribution of its online gaming platforms to its overall revenue. The addition of OnlyFun.PH, with its focus on creator-driven content and real-time interaction, is expected to play a role in this strategy as the company continues to expand its online and land-based operations.
Key takeaways
- Bloomberry has launched OnlyFun.PH, combining online gaming and livestreaming in the Philippines.
- The platform is regulated by PAGCOR and includes KYC and responsible gaming features.
- OnlyFun.PH expands Bloomberry's digital portfolio alongside FUNaloMAX and Solaire Online.
- The service targets growing demand for interactive, creator-led digital entertainment.