BGaming has taken steps to make its sustainability commitments more tangible, extending its efforts beyond the exhibition floor at major industry events. The company’s recent initiatives at the SBC Summit in Lisbon included using recycled materials for its stand, reducing paper use, and supporting local environmental education projects.
Putting Sustainability Into Practice
At the SBC Summit Lisbon, BGaming implemented its WE CARE. WE ACT initiative, which involved several environmentally conscious actions. The company constructed its exhibition stand and merchandise using recycled materials, cut back on printed materials by switching to digital alternatives, and redirected a portion of its client gifting budget to local causes. BGaming also engaged its team in a post-event beach clean-up in partnership with local organizations.
According to BGaming, these initiatives resulted in measurable outcomes such as saving paper, using recycled plastics for merchandise, and supporting educational workshops for students through a €15,000 donation to the Porto-based VIVA Lab. The company reports that its efforts supported up to 240 students and involved recycling significant quantities of plastic during workshops.
Why This Matters for the Industry
BGaming’s approach highlights the growing expectation for iGaming companies to consider their environmental and social impact, especially when participating in large-scale events that draw thousands of professionals to host cities. By adopting sustainable materials, minimizing waste, and engaging with local organizations, operators and suppliers can demonstrate corporate responsibility and foster positive community relations. These actions can also provide a blueprint for other companies seeking practical and scalable ways to incorporate sustainability into their event strategies.
The Role of Local Partnerships
BGaming emphasizes the importance of collaborating with local organizations to ensure that corporate social responsibility (CSR) initiatives are effective and relevant to the host community. In Portugal, partnerships with VIVA Lab and the Lisbon Oceanarium enabled BGaming to support environmental education and organize community clean-up efforts. The company has adopted a similar approach in other jurisdictions, such as Malta, where it has worked with charities supporting people with neurological conditions.
Measuring Impact and Looking Forward
BGaming assesses the success of its sustainability programs by tracking immediate outcomes—such as resources saved and waste collected—and by monitoring the longer-term impact of educational initiatives. The company is also exploring ways to expand its sustainable practices at future events and to encourage ongoing employee involvement.
Key takeaways
- BGaming introduced sustainability initiatives at SBC Summit Lisbon, including recycled materials and local partnerships.
- Efforts included reducing paper use, supporting environmental education, and organizing a beach clean-up.
- The company stresses the value of local partnerships to ensure CSR projects meet community needs.
- BGaming plans to integrate sustainability more deeply into its future operations and events.