BETBY has released a report analyzing player behavior during the 2026 FIFA World Cup, based on data from its client network over a 39-day tournament window. The findings are compared to the 2022 World Cup, highlighting key statistics.
Participation and Activity:
- 80.7% β share of active players who placed bets on the World Cup (BETBY does not disclose its criteria for player activity).
- 43.6% β share of World Cup bets in total bets.
- 42.47% β share of World Cup bets in total turnover.
- 18.84% β share of World Cup bets made in the operators' tournament hub.
Statistical Indicators Compared to World Cup 2022:
- 338% β average revenue per player.
- 247.9% β total number of bets.
- 196% β average bet size.
- 76% β number of bets per player.
- 64% β number of markets with at least one bet.
Betting Markets for World Cup 2026 (Compared to World Cup 2022):
- 556 β number of markets with at least one bet (up from 338).
- 46% β win for one of the teams or a draw (up 10 percentage points).
- 18% β total goals (up 7 percentage points).
- 8% β both teams to score (up 5 percentage points).
- 6% β total corners.
- 5% β exact score.
Devices:
- 86.86% β share of players using mobile devices.
- 86.80% β share of bets placed on mobile devices.
- 69.76% β share of turnover on mobile devices.
- 9.1 β number of bets per mobile player.
- 9.2 β number of bets per desktop player.
According to BETBY's findings, more than half of the bets and turnover during the tournament window came from events outside the World Cup. The authors consider the World Cup a gateway for new players into the betting vertical, followed by bets on other events.
BETBY conducted the analysis using data from 39 days of the 2026 World Cup and 29 days of the 2022 World Cup, so the increase in the number of bets reflects the difference in the length of the periods. Adjusting for this, daily activity increased by 159%.