The Russian publication Kommersant has reported on the performance of several bookmakers, including BetBoom, PARI, Liga Stavok, and Olimpbet, during the 2026 FIFA World Cup held from June 11 to July 19 across the USA, Canada, and Mexico. Most companies disclosed only partial data, while market leader Fonbet declined to comment. Here are the key highlights:
BetBoom (compared to Euro 2024):
- 40% and more β average number of bets per client.
- The final match between Spain and Argentina became the largest in terms of turnover, surpassing the semi-final match of England vs. Argentina by 70%.
- The England vs. Argentina match was the most profitable for players.
- $470,000 β the largest win of the tournament (bet on the Spain vs. Portugal match).
- Spain emerged as the most popular team among clients, narrowly ahead of Argentina.
PARI:
- 36% β share of bets on France winning the tournament (Portugal 17%, Spain 12%).
- Over $526,000 β the largest win of the tournament.
- The final was the most profitable day with the highest betting volume.
- The company did not disclose data on turnover and revenue.
Liga Stavok (compared to WC 2022):
- 62% β turnover of bets.
- Revenue doubled.
- 48% β average bet size.
- 1.1% β number of clients.
Olimpbet (exact figures not disclosed):
- The volume of bets exceeded the figures from WC 2022 and Euro 2024.
- 34% β number of clients compared to WC 2022 (27% compared to Euro 2024).
- 24.6 β average number of bets per client (15.6 for WC 2022, 14.3 for Euro 2024).
- 21% β average daily turnover from the start of the tournament to early June.
- The final match between Spain and Argentina was the most profitable, while the semi-final match of England vs. Argentina was the least profitable.
The Director of Development at Olimpbet explained that the expansion of the tournament to 48 teams provided more game days and betting lines. However, he emphasized that the key factor for growth was the higher turnover per active player, large bets, and interest in the main playoff matches.
According to Match TV, the audience for the 2026 World Cup broadcasts on the channel exceeded 50 million viewers.