B1 (Be One) CTO Michael Cheremuhin has outlined the company’s approach to sports data feed customization, emphasizing that real competitive advantage for operators lies in deep integration and an operator-first mindset. Speaking about B1's Sports Data Feed, Cheremuhin described a process that goes beyond simple configuration, focusing instead on tailored solutions that address specific operator needs before any code is written.
Customization Begins Before Development
Cheremuhin explained that B1’s process starts with in-depth discussions to identify content gaps, engagement strategies, and entertainment value for members. Rather than offering a generic catalogue, B1 works with operators to determine what their members are searching for, where revenue may be leaking, and what content or features could fill those gaps. This approach aims to keep members engaged and satisfied, reducing the risk of them seeking alternatives elsewhere.
Flexible Integration with Existing Systems
B1’s strategy is to integrate into an operator’s current infrastructure, whether that means adapting to existing APIs or supporting seamless wallet solutions. The company positions itself as an AI-native provider, aiming to avoid technical roadblocks and deliver measurable revenue results in the shortest possible time. Cheremuhin noted that a successful integration is one that is both fast and reliable, rather than architecturally perfect but slow to launch.
Technical and Product Challenges in Integration
The main technical challenge, according to Cheremuhin, is aligning B1’s experience with that of the client, especially when integrating client-owned content. Early and clear communication with the client’s technical team is critical to prevent issues such as settlement edge cases and event mapping conflicts. On the product side, B1 focuses on understanding the operator’s true needs, which may differ from their initial brief.
Why This Matters for Industry Stakeholders
For operators, affiliates, and suppliers, the move towards highly customizable and reliably integrated sports data feeds is significant. Operators benefit from solutions that can be tailored to their audience, improving engagement and retention. Suppliers and affiliates can leverage these advanced feeds to offer more relevant content and features, ultimately driving revenue. The emphasis on scalability and reliability is particularly relevant during high-traffic events, where platform stability can be a key differentiator.
Key takeaways
- B1 prioritizes deep customization and integration tailored to operator needs.
- Effective sports data feeds focus on content relevance, engagement, and entertainment.
- Reliability and scalability are essential, especially during major sporting events.
- AI is used to enhance features and trading, but human oversight remains crucial.