Alon Eshed, recently appointed Chief Commercial Officer at Aloplay, has outlined his vision for the platform provider as it seeks to expand its reach in the iGaming sector. After several years spent developing its technology behind the scenes, Aloplay is now targeting a broader market, with Eshed emphasizing that reliability is no longer a unique selling point but a basic expectation.
Building Credibility from the Ground Up
Eshed acknowledged that Aloplay faces the challenge of being relatively unknown in a market where operators are inherently cautious about changing platforms. He noted that, unlike established brands, Aloplay must earn credibility in every interaction, as operators are wary of the risks associated with platform migration. Eshed believes that specificity and tangible examples of adaptability are more persuasive than broad claims or marketing slogans.
Operational Focus and Internal Alignment
Since joining Aloplay, Eshed has prioritized aligning Sales, Marketing, Account Management, and Technical Account Management under unified objectives. He explained that operators perceive the company as a single entity, so internal coordination is crucial to prevent gaps in service. This approach aims to ensure that operator requests are handled efficiently and without confusion between departments.
South Africa: A Strategic Market
Aloplay has identified South Africa as a strategically important market, citing its established regulatory framework and competitive landscape. Eshed explained that the company is selective about entering new jurisdictions, focusing on markets where it can provide measurable value to operators rather than acquiring licenses speculatively. He stressed that compliance investments are only justified when there is a clear opportunity to improve operator outcomes.
Moving Beyond Reporting: Real-Time Decision Support
Eshed expressed skepticism about the industry's current use of AI in reporting, describing many solutions as little more than dashboards with summaries. Aloplay is working on tools that shift from passive reporting to active decision support, aiming to alert operators to changes as they happen and highlight areas needing immediate attention. This real-time approach is intended to improve affiliate performance and resource allocation.
Why This Matters for Industry Stakeholders
For operators, Aloplay's approach underscores the importance of platform flexibility and the need for providers to demonstrate real adaptability, not just claim it. Affiliates and suppliers may benefit from improved reporting tools and a more responsive partner in Aloplay, while regulators can expect a provider that values compliance and market fit over speculative expansion. The focus on existing partner growth also signals a commitment to long-term relationships rather than short-term gains.
Key takeaways
- Aloplay is shifting from development to market expansion, led by new CCO Alon Eshed.
- Reliability is now seen as a baseline expectation for platform providers.
- The company is targeting strategic markets like South Africa where it can offer clear value.
- Operators are encouraged to seek concrete examples of platform flexibility and real-world adaptability.