ADI Predictstreet, the designated prediction market partner for the FIFA World Cup 2026, has unveiled a strategic collaboration with Kalshi aimed at enhancing prediction markets on a global scale during the tournament and beyond.
As the knockout stage approaches, Kalshi will feature co-branding with ADI Predictstreet in various venues, broadcast, and digital platforms. This partnership will also facilitate the expansion of ADI Predictstreet’s offerings into international markets.
The two organizations are set to introduce a co-branded hub for the FIFA World Cup, which will showcase a diverse array of football prediction markets, tournament updates, and exclusive content. Additionally, the collaboration will involve infrastructure integrations powered by ADI Chain, with both firms investigating Web3 applications, stablecoin features, and on-chain settlement capabilities utilizing ADI Chain's advanced digital infrastructure.
This announcement coincides with the growing popularity of prediction markets during the FIFA World Cup, with Kalshi recently achieving a record daily trading volume exceeding $1 billion.
Kalshi has also established multiple partnerships related to the World Cup, including collaborations with the Argentine Football Association (AFA), Men in Blazers, Luka Modrić, and the Croatian Football Federation.
According to Bank of America, Kalshi commands approximately 90% of the regulated prediction market in the United States.
Dimitrios Psarrakis, CEO of ADI Predictstreet, hailed the partnership as a significant advancement for the prediction market sector. He stated, “Kalshi has developed one of the most esteemed prediction market platforms globally; together, we have a remarkable opportunity to utilize ADI Chain's capabilities to introduce prediction markets to millions of new users through the grand stage of football.” He added, “We are laying the groundwork for a truly global prediction market ecosystem supported by top-tier technology.”
Tarek Mansour, Co-Founder and CEO of Kalshi, emphasized that the FIFA World Cup offers an unparalleled opportunity to boost global awareness of prediction markets and enhance fan involvement. “The World Cup is the ultimate platform for any brand,” Mansour remarked. “We are thrilled to collaborate with ADI Predictstreet to engage more fans in the excitement of prediction markets.”