1xCare has been officially introduced as a new initiative aimed at fostering responsible gambling, ensuring player safety, and preventing harm within the global gambling sector.
Founded by the owner of the renowned brand 1xBet, 1xCare is dedicated to enhancing responsible gambling through various means, including research, education, technology, and strategic partnerships that prioritize player welfare.
Simon Westbury, the Chairperson, emphasized, "Responsible gambling is not merely a slogan; it is a responsibility." He further stated, "1xCare was established to nurture a more informed, transparent, and sustainable gambling environment where player protection and well-being take precedence."
The organization’s efforts will revolve around four fundamental pillars. The Research Hub will facilitate evidence-based research regarding gambling behaviors, addiction risks, and new technologies, while advocating for transparent public reporting.
EduCare will concentrate on educating the public about responsible gambling, running awareness campaigns, and promoting ethical standards among operators, sports organizations, and communities.
TechShield will focus on advancing technology for responsible gambling, including tools designed to identify at-risk behaviors early and improve safer gaming experiences.
Additionally, the Support & Well-Being pillar will enhance access to counseling, helplines, and comprehensive support services through grants and collaborations with qualified organizations.
1xCare is structured with dedicated governance, including an Advisory Committee, and intends to release regular impact reports detailing the progress of its initiatives. The organization also aims to collaborate with regulators, researchers, and civil society groups to further responsible gambling efforts.
Westbury concluded, "1xCare is designed to contribute rather than compete. We are eager to partner with existing experts and organizations that share the vision of better safeguarding players and fostering greater trust within the industry."