YouTube blogger Azazin Kreet, who has 1.87 million subscribers, has launched the first episode of a new project sponsored by operator 1win. The project follows five players from different countries as they undergo a six-month training program in preparation for a fictitious Dota 2 tournament.
Project Structure and Sponsorship
The video’s author stated that the production budget reached 23 million rubles (approximately $291,000). Each participant reportedly received a monthly payment of 100,000 rubles (about $1,300), and the project provided high-end computers and peripherals. In some cases, separate apartments were rented for the players during their involvement.
Fictitious Tournament Details
Participants were led to believe they would compete for the Old Win team in the inaugural Dota 2 league for players aged 50 and above, named the 1win Old Dota League, which was presented as a competition with multi-million prize funds. To lend credibility, a dedicated website and application form for candidates were launched specifically for the league.
Industry Impact
This development highlights how operators like 1win are turning to influencer partnerships and creative content formats to engage new audiences. By blending reality-show elements with esports, such projects can attract attention both within gaming communities and among broader online audiences. The use of sponsorship in content creation also offers new promotional opportunities for operators and affiliates seeking to reach players in innovative ways.
Key takeaways
- Azazin Kreet launched a reality-style Dota 2 project sponsored by 1win.
- The project involved five international players training for a fictional tournament.
- Each participant received monthly payments and technical support.
- The initiative showcases creative sponsorship and content strategies in iGaming.