iGaming operator WE88 has signed former Liverpool FC captain Steven Gerrard as its brand ambassador. The operator focuses on the Southeast Asian market and does not hold a UKGC license.
Gerrard announced the partnership on his social media, making the brand visible to a British audience. The WE88 website also features images of the official Liverpool FC kit, although the operator does not have a partnership with the club.
The financial details and duration of the deal have not been disclosed.