Groupe Partouche has announced it will introduce a cryptocurrency-to-chips exchange service throughout its network of 40 casinos in France. The initiative, developed over several years, is set for gradual rollout during 2024, with the group aiming for full implementation by 2027.
Crypto Payments Expand After Successful Trials
The service will be operated in partnership with French fintech company Lyzi, following earlier pilot programmes at three Partouche venues. Customers will be able to convert cryptocurrencies into euros, which can then be exchanged for gaming chips or credited to their casino accounts. The conversion will be facilitated via stablecoins such as USDC and EURC, though the group has not yet confirmed the full list of accepted cryptocurrencies.
Strict Compliance with Regulatory Requirements
Partouche has designed the programme to meet all requirements under France’s ‘Code Monétaire’, including robust anti-money laundering (AML) measures. Customers will face identity and source-of-funds checks, with further verification required for larger transactions. The group highlighted that no casino will directly hold cryptocurrencies or accept crypto-denominated bets; all digital assets will be converted to euros before chips are issued.
Why This Matters for the Industry
This move signals growing acceptance of digital assets in the regulated land-based gaming sector. By partnering with licensed crypto and payment providers, Partouche aims to offer greater flexibility to customers while maintaining compliance with evolving European and French regulations, such as the Markets in Crypto-Assets Regulation (MiCA). For operators and affiliates, this development may set a precedent for integrating digital payment solutions within strict regulatory frameworks, potentially influencing future offerings and customer expectations.
Key takeaways
- Partouche will roll out a crypto-to-chips service at 40 French casinos by 2027.
- The programme is operated with Lyzi and follows successful pilot trials.
- Strict AML and identity checks are in place, with no crypto held on-site.
- The move reflects increasing regulatory clarity and industry innovation in payments.