Alberta's regulated iGaming market generated CA$122.1 million in non-adjusted gross gaming revenue (NAGGR) in its first three months of operation, according to a report from the Alberta iGaming Corporation (AiGC). The period covered is from the market's launch on 13 July through 30 September, with revenues increasing each month and the number of licensed operators rising steadily.
Growth in Revenue and Operators
The AiGC detailed that NAGGR started at CA$22.2 million in July, increased to CA$43.3 million in August, and reached CA$56.6 million in September. The total betting handle for the quarter amounted to CA$2.89 billion. The number of licensed iGaming operators grew from 15 at launch to 24 by the end of September, reflecting strong interest from industry participants. By late October, Alberta Gaming, Liquor and Cannabis (AGLC) had issued 42 operator licences, and 52 live iGaming sites were listed, as some operators manage multiple brands.
Casino Dominates Market Share
Casino games made up the bulk of the market, accounting for 75.6% of NAGGR in September. Sports betting contributed 19.5%, while live casino games represented 4.9%. During the same month, there were 388,585 active player accounts, though this figure may include duplicates as individuals can hold accounts with multiple operators. The average revenue per active player account in September was CA$146.
Why This Matters for Industry Stakeholders
Alberta’s rapid growth in both operator participation and player activity signals a robust demand for regulated online gambling. The province’s revenue-sharing framework allocates 3% of gross gaming revenue to First Nations and responsible gambling initiatives before splitting the remaining revenue 80/20 between operators and the province. This model, similar to Ontario’s, is designed to keep revenue within the province and fund public programs. For operators and affiliates, Alberta’s expanding market and clear regulatory structure present new opportunities for growth, while regulators benefit from increased oversight and consumer protection.
Key takeaways
- Alberta's iGaming market generated CA$122.1m in its first three months.
- The number of licensed operators grew from 15 to 24 by September, and to 42 by late October.
- Casino gaming accounted for the majority of revenue, with sports betting and live casino trailing.
- The province uses a revenue-sharing framework, with a portion dedicated to First Nations and responsible gambling.