LoneStar Casino staged a two-night promotional event in downtown Austin on 23 and 24 October, coinciding with the city’s Big Race weekend. The event combined music, prize competitions, and branded experiences to engage attendees and extend the casino’s presence across the city.
Event Details and Activities
The activation began with a party at The Studio on East 6th Street on Friday, followed by a second night of activities in downtown Austin on Saturday. Both nights ran from 8pm to 1am and featured a DJ area, branded vehicles, and a bar. LoneStar also installed neon signage for photo opportunities and provided staff to assist with guest registration.
Spin the Wheel Competitions and Prizes
Six separate leaderboard competitions took place across the two nights, with three rounds each evening at 9pm, 10pm, and 11pm. Registered attendees aged 21 and over received five free spins per round, with the option to earn additional eligible spins. The top five scorers in each round won technology prizes, including a smartphone, Ray-Ban Meta smart glasses, AirPods 5, Fujifilm Instax Mini 12 cameras, and Loop Experience 2 earplugs. Winners were required to claim their prizes in person, and participation was governed by LoneStar’s platform rules and terms.
Brand Presence Across Austin
LoneStar’s promotional efforts extended beyond the event venues. A fleet of ten branded pedicabs operated throughout October, particularly during race weekend, increasing visibility in downtown Austin. A LoneStar billboard campaign also ran from 23 to 26 October. Local content creators and micro-influencers were invited to participate, generating content around nightlife, lifestyle, and automotive culture.
Why This Matters for the Industry
For operators and affiliates, LoneStar’s activation demonstrates how live events and citywide promotions can build brand awareness and foster engagement with target demographics. By integrating technology prizes, influencer participation, and experiential marketing, the campaign highlights strategies to attract and retain eligible players while complying with age and participation requirements. Such approaches may inform future promotional tactics for both online and land-based gaming brands seeking to expand their reach in competitive markets.
Key takeaways
- LoneStar Casino held a two-night event in Austin during race weekend, featuring music and competitions.
- Six leaderboard rounds awarded technology prizes to top participants each night.
- Brand promotion included citywide pedicabs, a billboard campaign, and influencer engagement.
- The activation serves as a case study in combining live events with digital engagement for gaming brands.