A number of iGaming operators have jumped on the trend from social media platform X, inspired by the cover of Canadian rapper Drake's new album, Iceman, which was released on May 15.
The trend was initiated by the operator 1win, followed closely by Stake, BC.GAME, Rainbet, Dicey, Roobet, Rollbit, Duelbits, and others. Notably, Stake replaced the ICEMAN bracelet in the frame with Anita Max Wynn, referencing Drake's alter ego. Visually identical bracelets also appeared with BC.GAME, suggesting they may have used the original image from Stake.