The upcoming ICE Barcelona 2027 will introduce a new feature: the Indie Game Zone, dedicated to independent providers. This marks a significant opportunity for smaller studios in the gaming industry.
The cost for a modular stand in this zone starts at €12,500. Applications are being accepted from studios that have been operating in the market for no more than 10 years.
However, it's important to note that subsidiaries of major casino game providers, as well as studios that already have their own stands at ICE or iGB Live, another event organized by the same company, will not be allowed in this zone.
The package includes a branded stand with a screen and logo placement, along with promotion through ICE's marketing channels. The exhibition is scheduled to take place from January 18 to 20, 2027.