In Russia, ahead of the Superfinal of the Russian Football Cup between FC Spartak and FC Krasnodar, bookmakers FONBET and WINLINE have launched extensive outdoor advertising campaigns in Moscow.
The title partner of the tournament, FONBET, has projected branding for the Superfinal on the iconic Stalin skyscrapers, including the Moscow State University building. Additionally, they have branded metro trains and the Moscow Central Circle (MCC).
Meanwhile, WINLINE, a partner of both finalist clubs, has responded with its own creative advertisements at the entrance of the MCC Luzhniki station, on cable car cabins, taxi rooftops, and billboards in Moscow City. The channel's author speculates that some of the creative content may have been generated by neural networks.