BetGames has renewed its exclusive partnership with STS, extending their collaboration on Polish Poker and Live Casino products in Poland until the end of 2028. The agreement ensures that STS will continue to be the sole provider of BetGames’ Polish Poker in the country, a title developed specifically for the operator.
Details of the Extended Agreement
The partnership, which began in 2019, will see STS retain exclusive access to BetGames’ suite of live studio-based games in Poland. Alongside Polish Poker, STS players will continue to have access to other BetGames titles such as War of Bets, Bet on Poker, and 6+ Poker. The companies also plan to introduce new products and update existing titles throughout 2027 as part of the ongoing collaboration.
Significance for Market Players
For STS, the extension provides long-term certainty and continued access to bespoke live content that has performed strongly on its platform. As the exclusive Polish partner for BetGames’ live casino offerings, STS can further differentiate its product portfolio in a competitive market. For BetGames, the renewed deal secures a long-term distribution channel and a platform for further product development in Poland, one of Central Europe’s largest regulated gambling markets.
Background on the Companies
STS, founded in 1997, operates both online and through a network of retail betting shops in Poland. The company became part of the international betting and gaming group Entain following its acquisition in 2023. BetGames is known for developing live dealer and betting games tailored for regulated markets and operator partnerships.
Key takeaways
- BetGames and STS have extended their exclusive partnership in Poland until 2028.
- STS retains exclusive rights to BetGames’ Polish Poker and live studio games in the country.
- The agreement includes plans for new product launches and updates through 2027.
- The deal strengthens both companies’ positions in the Polish regulated gambling market.