Imagine Live has broadened its reach in the Italian iGaming sector through a new integration with Microgame, marking its first aggregator partnership in the country. The collaboration enables Imagine Live to distribute its portfolio of live dealer games and original game shows to a wider audience by leveraging Microgame’s network of over 35 licensed operators.
Broader Access to Italian Operators
Microgame, a well-established platform provider in Italy’s online and retail gaming markets, will now offer Imagine Live’s content to its operator partners. This integration allows Italian operators connected to Microgame to access both localised and standard live casino titles, expanding the entertainment options available to their players.
Localised Content for Italian Market
As part of its localisation strategy, Imagine Live has developed content tailored specifically for Italian players. This includes titles such as Blackjack Italiano, which features native Italian-speaking dealers. The wider portfolio includes live casino games and original game shows like Land of Ra and Roulette Rouge, all of which will now be available to Microgame’s network.
Significance for Industry Stakeholders
For operators, this partnership provides access to a broader selection of live casino content, including games designed for the Italian market. Affiliates may benefit from the increased variety and localised offerings, which can help attract and retain players. Suppliers like Imagine Live gain a significant distribution channel, while regulators may see increased compliance with local preferences and requirements.
Key takeaways
- Imagine Live has partnered with Microgame to enter the Italian aggregator market.
- The deal gives Imagine Live access to over 35 Italian operators via Microgame.
- Localised games, such as Blackjack Italiano, are included in the offering.
- The integration supports further expansion for Imagine Live in Italy.