At the SBC Lisbon 2026 event, representatives from 1xCare discussed the initiative's approach to player protection and responsible gambling. Launched earlier this year, 1xCare operates under four pillars: technology innovation, research, education, and support and wellbeing. The initiative aims to drive evidence-based progress in responsible gaming, with a focus on transparency and independent research.
Framework Built on Research and Transparency
1xCare has received over 30 proposals since its launch, reflecting strong industry interest. The initiative is currently developing a framework to support projects that offer clear, evidence-based outcomes. A key priority is ensuring that research and findings are made publicly available and governed by transparent rules, with the aim of benefiting both the industry and the wider public.
Industry Credibility and Regulatory Engagement
1xCare's leadership acknowledges the need to build credibility, particularly given the global operator 1xBet's complex reputation. By involving experienced professionals and focusing on compliance with regulations across multiple jurisdictions, 1xCare seeks to demonstrate its commitment to responsible gambling. The initiative intends to provide research and data that can inform regulators and support the development of more sustainable rules in various markets.
Implications for Operators and Affiliates
For operators and affiliates, 1xCare's work signals a shift toward greater accountability and data-driven approaches to player protection. The initiative's emphasis on independent research and transparency could influence industry standards and regulatory expectations. Affiliates may be particularly impacted, as 1xCare highlights the importance of responsible advertising and its effects on vulnerable players.
Looking Ahead
By the end of 2026, 1xCare aims to have its framework fully established and to begin funding selected projects. The initiative also plans to form key partnerships, including in the sports sector, and to actively shape the agenda for responsible gaming. Success will be measured by tangible deliverables and increased trust from the industry and the public.
Key takeaways
- 1xCare is a new responsible gambling initiative focused on research, technology, education, and support.
- The initiative emphasizes evidence-based, transparent, and independent outcomes.
- 1xCare aims to inform both industry practices and regulatory policy through open research.
- Operators and affiliates may face increased expectations around player protection and responsible advertising.