The PlayCity regulator in Ukraine has imposed a fine on UAF Marketing, a company owned by the Ukrainian Football Association (UAF), for violations related to the promotion of the iGaming operator BETON. BETON has recently become the title sponsor of the Ukrainian Cup for the 2026-27 season.
According to the regulator, advertisements were published on the UAF's Threads account, which is not registered in the media sector registry. Furthermore, the association's website and its Instagram and YouTube profiles lacked the mandatory age restriction label of 21.
Additionally, the promotional materials failed to include necessary warnings about the risks of gambling addiction and the principles of responsible gaming.