Over the past couple of years, the iGaming market has undergone significant changes. Not long ago, it was possible to comfortably operate within a single geo, vertical, and source. However, this approach is increasingly becoming a risk as CPM rates rise, competition intensifies, and advertising platform rules evolve.
As a result, strong teams are diversifying not only their sources and geos but also the verticals themselves. For those working in gambling, trading has emerged as one of the closest avenues for scaling.
Alexandra, a manager at Kingfin, shared insights on the similarities and differences between verticals, as well as reasons why trading should be considered as an additional area of focus.
If you have any questions, feel free to reach out to Alexandra.